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 ·多渠道宣传 让福彩走近百姓


多渠道宣传 让福彩走近百姓

  2010年是“齐鲁风采”电脑福利彩票发行10周年,为让广大市民加深了解福利彩票,进一步提升福利彩票的公益形象和社会影响力,德州福彩通过广场大型电子屏,德州电视台《福彩时间》栏目,《长河晨刊》福彩专题,近日,又与德州广播电台联手推出《福彩天地》节目,扩展宣传渠道,使福利彩票走进州城千万百姓家。

  德州福彩?#34892;?#38024;对?#34892;?#24191;场人员密集,人流量大的特点,利用大型电子屏宣传福彩发行宗旨,大奖信息;利用德州电视台,“德州二套”、“德州四套”在当地覆盖面广,收视率高的特点,推出《福彩时间》专题节目,宣传福彩公益形象,介绍福彩知识,为彩友提供服务;利用广播电台在公交车、出租车、社区收听率高的特点,推出《福彩天地》节目,介绍中奖情况、彩友趣闻、福彩动态、彩友荐号、专?#19994;?#35780;、嘉宾做客直播间在线交流等。同时在当地发行量大的《长河晨刊》上报道《德州福彩十年辉煌业绩》、《福彩工作动态》专题。通过多形式、多渠道,多视角的广泛宣传,搭建福彩平台,使福利彩票越来越贴近广大市民的生活,让人感受福彩带来的视、听新感觉,进一步提升福利彩票的公益形象,创造福利彩票的品牌效应。

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